Digital marketing is part of digital advertising which uses modern digital technology like mobile phones, desktop computers and other electronic media and platforms for promoting products and services in the market place. It is basically a medium that gives you the ability to reach people through their computers and mobiles using interactive media like the internet, e-mails and instant messaging. It is also known as digital customer relationship management or digital marketing. With digital marketing, you are reaching out to the targeted consumer on the go.
The basic idea behind this type of advertising is to get the message across using the most accessible channel available to the consumers. There are various types of digital channels including search engine optimization (SEO), pay per click (PPC), content network, video, social networking, mobile and more. Each digital channel has its own purpose in the overall strategy and how it enhances the overall strategy. One of the most important aspects of digital marketing is online search engine optimization (SEO).
As far as internet marketing is concerned, the aim is to improve website visibility and increase website traffic. Basically, SEO will make your website rank higher on various search engines so that more people will be able to visit your website and hence increase the conversion rate. This type of online marketing strategy is a subset of digital marketing and hence a thorough understanding of SEO is required for a complete digital marketing plan. SEO can be best described as the backbone of an entire digital strategy.